Art director. Designer. Always curious.
I’m Liz Fiorentino, a hands-on Senior Art Director shaping distinctive brand experiences across web, digital, and print.
I bring together editorial storytelling, strategic thinking, and a fine-art eye to develop the big idea — and carry it through every detail.
It started with the details.
Storytelling through art has always been part of who I am.
I started my career immersed in layouts, typography, color, and composition. I loved combining words and images — and seeing how the right visual decision could completely change the way a story was understood or experienced.
At one point, I was certain I’d become a cartoonist!
The medium changed. The instinct didn’t.
As my career grew, so did the scale of the work. Individual layouts expanded into brand identities, digital experiences, integrated campaigns, and creative systems built to work across hundreds of pages and multiple teams.
Today, I help establish the creative vision, build the system behind it, and stay close enough to the work to make sure every detail supports the larger idea.
15+ years of experience
Brand + web + digital + print
Creative direction through final delivery
How I work.
Find the story.
I start by understanding the message, the audience, and what the work needs to accomplish. Strong visuals mean more when they have something clear to say.
Build the system.
I think beyond the individual page or deliverable, creating flexible visual frameworks that keep ideas cohesive across platforms, channels, and teams.
Stay close to the work.
I enjoy shaping the larger vision, but I never want to become removed from the creative process. I lead through collaboration, thoughtful direction, and respect.